The Australian Red Cross Blood Service Essay - 1828 Words

1. Context and Problem The Australian Red Cross Blood Service (ARCBS) has identified a long-standing issue of poor repeat blood donation from young donors, in particular males. While this group of the population has a high number of new donors, it has been found they are also the least loyal, which poses a problem for both current and future blood stocks. As a marketing consultancy firm, we have been commissioned to analyse the issues surrounding blood donation in Australia, and to devise three cost-effective marketing strategies aimed at increasing repeat donation from this demographic. 2. Literature Review The topic of blood donation well-researched, with strategies having been devised to try and increase donation rates all over the world. Australia faces a challenging set of circumstances, in which remuneration for donation is illegal (ARCBS, 2013). It is thought this may be a contributing factor to the poor repeat donation rates in youth demographics, for whom altruism is no longer a primary driving factor when considering donation (Russell-Bennett, Hartel, Previte Russel, 2012). Since the iconic work by Titmuss (1970), blood donation has been considered one of the only â€Å"true† altruistic behaviours, and many marketing strategies have been engineered around this concept. Several authors, however, have argued that blood donation is not a case of â€Å"true altruism†, and is actually a case of â€Å"impure altruism†, whereby the donor receives personal utility and improvementShow MoreRelatedThe Australian Red Cross Blood Service1030 Words   |  5 Pagesconvey complex ideas that text alone cannot. Images also possess the ability to be simultaneously simple and natural while playing with the wits of the viewer. The Australian Red Cross Blood Service (ARCBS) is a part of the International Red Cross that seeks donations of two varieties for assistance in medical treatments namely cash and blood. The image that I have chosen is an ad print published by the ARCBS with assistance from a reputed ad agency MC Saatchi. The advertisement propose s that thoughRead MoreThe Australian Red Cross Blood Service1796 Words   |  8 Pages1. Context and Problem The Australian Red Cross Blood Service (ARCBS) has identified a long-standing issue of poor repeat blood donation from young donors, in particular males. While this group of the population has a high number of new donors, it has been found they are also the least loyal, which poses a problem for both current and future blood stocks. As a marketing consultancy firm, we have been commissioned to analyse the issues surrounding blood donation in Australia, and to devise threeRead MoreSocial Marketing - Australian Red Cross Blood Service Essay4935 Words   |  20 PagesSOCIAL MARKETING report Blood Brothers Campaign Mk418 social marketing Australia Red Cross Blood Service Executive Summary This Social Marketing Plan was commissioned by the Australian Red Cross Blood Service (ARCBS). The aim of the plan is to encourage the return of first time blood donors specifically Generation Y, males aged 18-25. The lack of returning donors especially young people has prompted the need for strategy to â€Å"win-back† one time only donors. AnalysisRead MoreThe Social Marketing Of Australian Red Cross Organisation1870 Words   |  8 Pagesassignment, what kind of service messages, audience and market they have chosen in order to provide the people a better life to live. 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Others enlisted simply to prove they were brave enough to fight, but someRead MoreResearch Report – Young Peoples’ Attitude, Behaviour and Motivation for Blood Donation3244 Words   |  13 Pagespeoples’ attitude, behaviour and motivation for blood donation. Table of Contents 1. Introduction 4 2. Literature review 5 3. Research objective 6 4. Methodology 8 5. Results 8 6. Discussion 12 7. Conclusions and Implications 13 8. Limitations and Recommendations 13 Abstract With one in three Australian’s needing blood in their lifetime, but only one in thirty donating, the need for the Australian Red Cross Blood Service to maximise donor recruitment and retention hasRead MoreCorporate Social Responsibility And Its Legal Requirements1366 Words   |  6 Pagesthe profits lower. And as profit increases, the ethics lowers. So in overall, in CSR you would have to choose a certain choice over another choice. Industry example Tourism and hospitality businesses such as Mantra hotel is a great example of an Australian company that has implemented and successfully achieved positive outcomes from their CSR. Mantra hotel aims to continuously improve the level of social and ethical policies of their four CSR policies which are: Community, environment, market placeRead MoreOrgan Donation and Transplantation 982 Words   |  4 Pagesorgan can save up to 10 people and may improve the lives of thousands more (Australian Red Cross Blood Service, 2011). Most of the donated organs and tissues came from people who already died but in some cases, a living person can donate organs such as kidneys, heart, liver, pancreas, intestines, lungs and some tissues such as skin, bone, bone marrow and cornea (Health Resources and Services Administration, 2013) as well as blood, stem cells, and platelets (Taranto, 2012). Over 100,000 US citizens areRead More The Red Cross in East Africa Essay3673 Words   |  15 PagesThe Red Cros s in East Africa This report is about the Tanzania Red Cross written after community service fieldwork by eleven students from the East African Uongozi Institute, between 04th and 10th July , 2002. The Community service involved working with the Red Cross in the Dar es salaam International Trade Fair[DITF] which was on at the time and we were allocated to work at the Red Cross tents at the Fair ground to help administer first aid to any causalities. The East African Uongozi InstituteRead MoreThe World War One : A Devastating Effect On The Australian And Tasmanian Society1340 Words   |  6 Pagessevere shock, distress or grief.’ World War One is the war that historians often describe as ‘devastating’. â€Å"It is undoubtedly one of the most terrible chapters in our history†. The Great War, as it is commonly known, had a devastating effect on the Australian and Tasmanian society, through the psychological torment that haunted the soldiers, nurses and civilians. A question prominent in the events leading up to the centenary of the landing at Gallipoli was, ‘Why should we commemorate the centenary of

Social Norms Of Iraq, A Big Story - 992 Words

Not following culture social norms in Iraq, was a big story. The most well-known norm was getting married at an early age without knowing the person in advance. Siham is my grandmother. She was forced by her family to get married when she was only 13 years old. She didn t even know what s happening or how her future will be painted, of course because she was only 13. She was wearing a wonderful white vintage gown that her mom made for her, because no wedding dress could have fit her specially that she was so tiny. The wedding wasn’t something huge, it was just for relatives, it didn’t even last an hour. He took her to their new home and there was the first time that they actually sat together alone. It was habitual for them during that time because it was a norm that everyone followed. What is more crazy is that she falls in love with him and they had 6 kids. In contrast, divorcing was a huge thing during that time and no one had the chance to face the society and stop their misery, as you know, not everyone was lucky enough like my grandmother to fall in love with the man she was forced to marry. The war came in 2003, people in Iraq had the chance to know what is social media. They had the chance to travel and see the world. As a result, Iraq’s mind started to adapt and develop the idea of being open-minded. But, this doesn’t mean the whole society stopped believing in what they used to believe in, simply you can t remove 100’s of years in days, there always will beShow MoreRelatedThe Gender Roles1630 Words   |  7 Pagesroles are not defined, but are impressed upon us by family, and the culture in which we are raised in. Gender roles is understood as execution of certain social prescriptions, corresponding behavior to a certain gender expressed by clothes, speech, gestures, etc. The values to change over time might be cause by creativity. 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Whether it may be print or broadcast journalism, these columnists are unparalleled in their duties to spread the news to the society in their social and moral obligation to spread the truth, and to inform the public on what is happening in their country. RegardlessRead MoreGeorge Zimbardo s Mock Prison Experiment And Other Past Events1507 Words   |  7 Pagesinteract with each other in any way that they wanted. At first the interactions between the guards and prisoners were nothing too out of the norm, but as the experiment went on the interactions became more hostile and dehumanizing. Although it was expected that the guards would mistreat the prisoners because they are superior to the prisoners as far as the social structure is concerned, but none of the researchers expected the guards behavior to turn out as disturbing as it was. 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The information provided by the media is controlled by business cooperates and their economic interest that is shared by political elites. The media is responsible for creating differentRead MoreMajor Categories Of Social Influence : Conformity, Compliance, And Obedience2039 Words   |  9 Pages Social Influence Katrina Venta PSY 226 Community College of Aurora March 11, 2016 Abstract There are three major categories of social influence: conformity, compliance, and obedience. Conformity is the change of behavior to be able to fit in and gain approval from other people. Compliance, on the other hand, is when a person changes their behavior in response to being asked directly. While obedience is a response to an authority figure directing an individual (Kenrick, Neuberg,Read MoreArabian Challenge4526 Words   |  19 Pagesprogramming, general lifestyle and animated programs, reality shows etc including new shows in Arabic to cater to pan-Arab youth audiences. Nickelodeon Arabia was launched on 2008, It would be a first free-to-air channel for children in Arabic. But MTV has big challenges especially MTV was known that carried the image of open Western culture. So they need to transform and prepare the effective strategy to achieve their target and sustain itself against the competitors in Middle East. QUESTION 1: ExpertsRead MoreWhy Video Games Have Made A Shift Into Mainstream Pop Culture6550 Words   |  27 PagesThe term pop culture can be defined as ‘The culture of the people’ a culture that flourishes through social interaction and mass media that is most actively involved in by the public. Pop culture can cover a wide range of materials and as such should be looked at as a topic open to discussion, interpretation as to why it is popular and what makes it popular. Since pop culture includes an expansive spectrum of subjects I am going to be focusing on one of those and that is Video games. In this essay

Active Ageing Policy Enhance the Quality of life Free Sample

Question: Discuss about the Active Ageing Policy Framework. Answer: Aging Health Policies In its Active Ageing policy framework, the World Health Organization defines active aging as the optimization process of participation, security, and health in an attempt to enhance the quality of life as individuals grows old. Healthy aging is essential in that it enables the elderly to play an active role in society and enjoy independence and the high quality of life. The essay will critique the active aging model of the World Health Organization and the application of social capital in various social policies and programs. According to the WHO, Active Ageing Policy Framework, involvement in moderate and frequent physical activity helps in delaying functional deterioration at old age. For instance, it reduces the onset of chronic diseases such as hypertension and diabetes. The policy suggests that regular activity could also greatly reduce the extent of the severity of disabilities among the aged which are associated with heart and chronic illnesses. The active aging policy reveals how living an active early life promotes independence at old age and the reduction of the risk of frequent falls among the elderly. Consequently, economic benefits will be realized because the medical costs for the active older people will be significantly lower (World Health Organization, 2002). However, this policy framework only makes the considerable suggestions and does not provide the opportunities that could possibly encourage inactive people to become more active. The benefits of these physical activities heavily rely on affordability and accessibility. Funding systems that promote physical activities in a community can bring about several benefits such as improved health, cost saving and heightened social connection all which contributes to active aging (Abdullah, Wolbring, 2013). In addition, the active aging model established the major determinants of active aging as health and social services, personal factors, behavioral factors, social factors, economic factors and the physical environment of an individual. The framework suggests that all these principal determinants and the interaction of the factors reflect upon the aging process of individuals and communities. The framework fails to attribute a cause of active aging to each of the determinants. The proposal brings out the need to evaluate how each of the active aging determinants influences old age in a multidimensional investigation. Therefore, in order to help the aging population, adequate funding on programs that benefit the aging population should be established (Farrell et al. 2015). The World Health Organization has explored policies and factors that make the urban physical environment age-friendly. In its worldwide age-friendly cities project, the organization came up with strategies to make urban communities more age-friendly via community development, policy reforms, and through advocacy. Consequently, these strategies have improved the quality of life among the aging population living in urban centers (Bauman, Merom, Bull, Buchner, Singh, 2016). Representation of the aged in policy, laws, legislations, health, and social service delivery has been guided by international policy and legal frameworks particularly the WHOs Active Ageing policy framework and the Political Declaration and Madrid International Plan of Action on Ageing. Each of the documents highlights the significance of health in old age and emphasizes on the potential for the contribution of the aged in society using their skills, wisdom, and experience. They outline a wide range of areas where maximization on active aging policies can enhance the contribution, autonomy, prolonged life expectancy, and independence of the aged. Therefore, adequate presentation of the old in health, legislation, and healthcare delivery is beneficial as it will enable the aging population receive the attention and care they deserve (World Health Organization, 2002). In the last two decades, major attempts have been made in advancing the human rights of the old people in the International Human Rights Law. A couple of international treaties and instruments have been implemented referring to aging and the older people, preserving non-discrimination of older immigrants, older disabled persons, and older women. The human rights advocates for freedom from discrimination of the aged in matters pertaining to social security, health, sufficient living standards and their right to be free from abuse, violence or exploitation (Renteln, 2013). The Madrid International Plan of Action on Ageing put forward some priorities for action, which were development of older individuals, advancing wellness and health into old age and making sure that the old benefit from a supportive and enabling environment. The plan emphasized on some key issues, which included availing universal and non-discriminatory access to health-care services for the old. This ensured appropriate services for seniors with HIV/AIDS, effective training of caregivers and health practitioners, provision of proper health services to the elderly with disabilities. In addition, it protected this group of people from abuse, neglect, and violence against the aged and providing moral support and care to the care providers (Sidorenko Mikhailova, 2014). Several benefits have been realized as a result of this representation of old people in the health policies and models of care. For instance, advocating for active aging and healthier life choices in early stages of life has severely reduced the incidences of disability among the elderly thus, alleviating the health and economic burden of long-term care and boosts the quality of life for the seniors. In addition, there has been a continuous decline in the mortality rates among the older people and the population of those aged 80 and above is on the rise. The life expectancy and lifespan has been expanded due to these programs and policies that have proved that people can be healthy and independent in old age and can contribute to their families and communities (Day, 2014).However, the longer life-expectancies are kicking in with negative consequences in that the prevalence of dementia among the old is on the rise, especially the Alzheimers disease. The dementia patients need constant help and care in basic daily activities and this creates a health and economic burden. Hence, the government should come up with programs that benefit the welfare of the aging population Waverijn, Heijmans Groenewegen, 2016. Social capital refers to the social connections or networks that promote coordination and cooperation, an important aspect in the achievement of positive social and economic outcomes. It is a collective resource and a feature of social groupings instead of individuals and it is as a result of shared experiences which cultivate trust and reciprocity. It has been linked and applied to the healthcare domain, social policy, and programs of the older people. Therefore, in order to improve the welfare of the aged population, proper programs should be formulated that favor the well-being of this population (Kawachi Berkman, 2014). For instance, in Minnesota, Vital Aging Network (VAN) is assisting the seniors in becoming agents of social change in their societies. The organization trains them in community organization and instills in them skills to evaluate what their communities require, gather resources and develop new programs. Some of the projects that have been initiated as a result of VAN include construction of walking paths for the aged, a moderate physical activity program to decrease the risk of falls among the older population and a program to befriend the isolated seniors in the neighborhoods. Such an initiative reduces the need for a nursing home for the seniors in such a community because physical activity together with high social capital and the commitment to caring for each other keeps the aged population healthier (Swift, Abrams, Lamont Drury, 2017). However, there are limitations to such a neighborhood design of social connections whereby not all communities have a cohesive neighborhood that can allow for such an initiative. Many societies lack a public platform for meetings or opportunities for engagement in meaningful activities. High rates of crime are the other obstacle whereby social networking cannot prosper in an environment that does not have a welcoming place for such an initiative (Gilbert, Quinn, Goodman, Butler Wallace, 2013). Gated communities being privately managed residential organizations hold a wide appeal on social capital among older people when it comes to their health and social life. They are marked as centers of security, social connection, neighborliness, group participation, common values and a sense of belonging that aim at recreating social capital and cohesion. They offer health enhancement opportunities due to the common gathering spaces, sports such as clubhouses, golf courses and swimming pools, the low-traffic streets and opportunities for participating in community programs. Despite these advantages, gated communities draw away the younger and wealthier retirees, leaving behind the seniors and the poorer elderly population. The residents left behind are less likely to have resources to organize for basic amenities and services such as transportation, police or emergency responses, street lighting and cleaning of public parks(Portes, 2014). In conclusion, aging should neither be considered a burden nor be seen as a factor that reduces the seniors ability to contribute to their communities. Appropriate policies and programs should not only create awareness of the requirements and determinants of active, successful and healthy aging but also implement their recommendations by providing the key resources and showcasing practical initiatives of health promotion of the aged. References Abdullah, B., Wolbring, G. (2013). Analysis of Newspaper Coverage of active aging through the lens of the 2002 World Health Organization active ageing report: a policy framework and the 2010 Toronto charter for physical activity: a global call for action.International journal of environmental research and public health,10(12), 6799-6819. Bauman, A., Merom, D., Bull, F. C., Buchner, D. M., Singh, M. A. F. (2016). Updating the evidence for physical activity: summative reviews of the epidemiological evidence, prevalence and interventions to promote Active Aging.The Gerontologist,56(Supplementary 2), S268-S280. Bousquet, J., Kuh, D., Bewick, M., Standberg, T., Farrell, J., Pengelly, R.,Camuzat, T. (2015). Operational definition of Active and Healthy Ageing (AHA): A conceptual framework.The journal of nutrition, health aging,19(9), 955. Day, C. L. (2014).What older Americans think: Interest groups and aging policy? Princeton University Press. Gilbert, K. L., Quinn, S. C., Goodman, R. M., Butler, J., Wallace, J. (2013). A meta-analysis of social capital and health: A case for needed research.Journal of health psychology,18(11), 1385-1399. Kawachi, I., Berkman, L. F. (2014). Social capital, social cohesion, and health.Social epidemiology,2, 290-319. Renteln, A. D. (2013).International human rights: universalism versus relativism. Quid Pro Books. Portes, A. (2014). Downsides of social capital.Proceedings of the National Academy of Sciences,111(52), 18407-18408. Renteln, A. D. (2013).International human rights: universalism versus relativism. Quid Pro Books. Sidorenko, A. V., Mikhailova, O. N. (2014). Implementation of the Madrid International Plan of Action on ageing in the CIS countries: The first 10 years.Advances in Gerontology,4(3), 155-162. Swift, H. J., Abrams, D., Lamont, R. A., Drury, L. (2017). The Risks of Ageism Model: How Ageism and Negative Attitudes toward Age Can Be a Barrier to Active Aging.Social Issues and Policy Review,11(1), 195-231. Waverijn, G., Heijmans, M., Groenewegen, P. P. (2016). Chronic illness self-management: a mechanism behind the relationship between neighborhood social capital and health?The European Journal of Public Health, ckw185. World Health Organization. (2002). Active Ageing-A Policy Framework. A contribution of the World Health Organization to the Second United Nations World Assembly on Ageing.Madrid (ES): WHO.

The Commercial Growth of the Live Music Events Industry free essay sample

The commercial growth of the live music events industry Live music events have grown into global events, give five reasons as to what has driven their commercial growth and success By Manes Keepers L TTL 059 The Service Sector Industries Module Tutor: ABA Maser word count: 1499 Introduction In the past few decades there have been many developments in the live music events Industry, which have led to live music events growing to be global events, (Gladiolas, 1. 2002) There are several reasons for this development in the music events industry, many of them closely connected to developments in other sectors that influence the equines of live music events. In this essay we will discuss the commercial, social, legal, technological and environmental factors that have contributed to the commercial growth and success of the events Industry that has resulted In this industry to become a global one, producing events on a much bigger scale than before. We will write a custom essay sample on The Commercial Growth of the Live Music Events Industry or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Global live music events are now a common phenomenon producing billions of pounds In revenue and many industries outside the direct business of music events want to be Involved to get a share In this major success. Books, articles, websites, reports and a few films have been the main resources for information for n essay on this subject, and to determine how music events have become global events. Commercial Events have always been organized for commercial purposes in many sectors of the economy.One of the recent developments In the live music events business Is that music events have become a big part of marketing strategy for many companies In almost every sector of the business industry. Companies have tried to transform advertisement into real life experiences that relate to their product or company, which makes it easier for the clients to connect to the company. (Allen,J. 2006) Not only are companies organizing music events to promote their businesses or their products themselves but they are also connecting their image to music events by 1 OFF mage. All-Knight et al, 2004) Sponsorship deals are crucial for music events, We have 5% of our budget from the public purse, 70% of our budget f rom ticket sales, but without the money from Sky and Emirates and The Guardian then wed be stuffed. (Florence, P. , 2008) This development is a direct reason for live music events to become global events because it creates a bigger budget and possibly a wider rarity of public depending on the nature of the sponsoring businesses. Social A shift in the social composition of people who visit music events is one of the reasons for the commercial growth of live music events.Music events were originally created as a way to entertain young people and this created an image that suggested that only teenagers and adolescents could go to and enjoy live music events. But in the past few years this image has changed and promoters have widened their range of public and even designed music events especially to attract a public of all ages. His has everything to do with the idea of being an eternal teenager, people who grew up with live music events still want to go. This is the first time weve had this generation who are traditionally time and cash rich, this is the first time weve had a genera tion in this segment who have grown up with rock and roll. (Cope, R. , 2008) For more success in the business organizers also present events with a certain theme or represent a certain ethical standpoint. (Gladiolas J. , 2007) The major success of this concept is proven by many successful fundraising events for charity, green events or vents confined to a certain music genre.This does not only attract attention of an entirely new public to the live music events business but has also provoked political involvement in these events. For example, the popularity of pop/rock music events, Inch have produced the best performance during the past five years, is mainly due to its broad appeal because they tend to appeal to an older than normal demographic. (Minute, 2010) Also charity events have increased the global involvement in music events and have attracted not only a wider variety of public but also political involvement. Because of this, live music events have been able to attract much bigger variety of public, which has enabled the business to create global music events that are not focused on a particular segment of people but attract people of all ages and social backgrounds. (Bennett, A. , 2001) Legal As a result of commercial success and growth in the live music events business legal involvement has over the years become necessary and this means involvement of an entire business that has contributed to the growth of the music events industry in many ways. According to D. Becker (2006) the growth in commercial value and theIncrease of complexity of live music events have increased the need to record arrangements in writing and have made the legal rights and obligations of the parties involved more complex. This has led to the legal business becoming a big part of the live music business because especially with global music events so many this day and age where digitization has influenced the musi c business so severely, new legislation is introduced every year to update the copyright code (Barged and Make, 2009) and this has directly and indirectly influenced the legal involvement in live music events.Also legislation concerning music events has changed over the years, the rules on for example alcohol distribution, drug-use, the Licensing Act of 2003, and most currently the smoking-ban have influenced the live music industry in both positive and negative ways. But it has increased the involvement and influence of the law on the live music events business and added value to the industry. Environmental Because of commercial growth and success of global events environmental possibilities are enormous. Venues are built especially for global events and designed for extraordinary amounts of people and live broadcasting possibilities.For example the New Humbled in London, completed in 2007 is one of many venues produced for mass consumption. Operated by Humbled National Stadium Limited, a fully owned subsidiary of The Football Association, the new stadium offers up to 30,000 fans the opportunity to watch world-class events with unrivalled views of the action in state-of-the-art facilities. (Humbled Stadium website) This is only one of many examples of venues designed to accommodate global events, due to technological developments the environmental possibilities for live music events are endless.From music events in the middle of the desert to e vents on top of the Himalaya Mountains, anything is possible. (Gladiolas, J. , 2007) This has once again increased the variety of people interested in and involved in live music events, there are options for all ages, backgrounds and different areas of interest. Technological elements in the technological area are probably one of the most important of reasons for live music events to become global events.In the past two decades technology has evolved beyond our imagination, we live in a science-fiction-like world Inhere a mobile phone can do more than a computer ten years ago. Kumar, V. , 2006) iris has had many consequences, amongst others a huge impact on the live music industry. Live broadcasting, events taking place in different places in the word, global involvement, communication possibilities and easier access to live music events all over the world are only a few examples of the wide range of possibilities we have these days. A live music event can now be accessed from TVs, radios, computers, Pads or even phones from anywhere in the world. (Kumar, V. , 2006) This technological development is a direct reason for live music events to turn into global vents. Also live music events are the only area of the music industry that has not been affected by the digitization of music. We can legally or illegally download or stream music for free but the experience of being present at a live music event has not yet been replaced by some digital form of replacement. Katz, M. , 2004) This means that live music events have become more important for artists and record copyright income to concerts, festivals and other live music events. Conclusion rhea immense growth of the live music events industry has reasons related to many subjects. Changes in commercial involvement, social interest, legal developments, environmental possibilities, and technological breakthroughs are amongst many other reasons for the commercial success in this industry the past few decades.The Nor is changing and evolving so quickly and our possibilities become greater and greater and the live music industry has tried hard to take advantage of these developments and use them to their advantage, which has enabled the business to become a global one and create global music events. Although economic, technological, legal, commercial, environmental, political and cultural factors have influenced this recess; the most important reason for this development is that music appeals to almost everyone, which has enabled this industry to become so successful.