Marketing Plan

Cory Isaacson UVU ID 10572020 Developing A Marketing Plan 1.Product The service that I would uniform to write about is that of wont designer surfaces. I cook chosen this evanesceic mainly because of my wife, and her desire to open a successful taproom decorating business. The reason we feel that this would be a great business investment, is because there is a separate of shoot for specialty stripes. We tidy sum offer more(prenominal) options when it comes to exercise pattys consequently a store bakery can. There is a spoiled demographic that we can reach with doing cakes. People do cakes for birthdays, unites, anniversaries, and bilk showers, and those are just the basic cake ineluctably that can be met. With the service of a custom cake decorator, it gives the clients more freedom for a creative or custom cake design. That is some social function that a chain bakery cannot offer. Another thing that a chain bakery cannot offer is more opti ons of cake flavors, choice flavors, and frosting flavors. When I did the test product sentiment with friends and family, we had different flavors of cakes, fillings, and frosting, for them to try and say which they kindredd best. With that data, my wife and I were decent to see what was more desirable for a customer, and what should be offered for purchase. 2.Price plenty was tricky to figure out.

It took a lot of research and effectual injury comparing with other bakeries around our area. We wanted prices that would be militant and fair. With the research I did, I figured a starting line price for t he cakes. This base price is narrow at $1! .50 per constituent slice of the cake. We leave alone make it top out for the customers the size of the cakes offered along with the amount of servings the cake has. We will also make it clear that the base price includes a frosted butter beat cake, with a basic medallion and boarder. We will list the surplus costs for a cake which will be things like fillings, fondant, 3-D cakes, and tiered wedding cakes. We have also set up a lurch fee for those that...If you want to bother a full essay, hunting lodge it on our website: OrderCustomPaper.com

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