Volume 4, Article 2 August 2000 BEGINNING annoy R/3 IMPLEMENTATION AT geneva PHARMACEUTICALS Anol Bhattacherjee story and nurture Management College of Business azimuth State University Anol.Bhattacherjee@asu.edu possibility STUDY communication theory of AIS Volume 4, Article 2 fool R/3 execution of instrument at geneva Pharmaceuticals By A. Bhattacherjee 1 BEGINNING SAP R/3 IMPLEMENTATION AT GENEVA PHARMACEUTICALS Anol Bhattacherjee Accounting and Information Management College of Business Arizona State University Anol.Bhattacherjee@asu.edu ABSTRACT go about with eager competition in the generic wines drugs industry, eroding margins, and continuous equipment casualty pressures, Geneva Pharmaceuticals, the North American subsidiary of Novartis International AG, make a bold, multi-million buck decision to reengineer all its demand and offer processes using the SAP R/3 system. This crusade describes Genevas go through the initial two of three phases of R/3 murder from mid-1997 to mid-2000, and the companys plans for Phase III (scheduled for shutting by late-2000). It highlights initial mistakes during this journey, strategies that helped overcome those mistakes, and how R/3 delivered practicable efficiencies and competitive returns under difficult business circumstances.
As the case illustrates, ERP implementation is much more than technology change, it also incorporates all-important(a) process and volume changes; and without appropriate change management strategies and experienced leadership, ERP projects be probable to fail . Keywords: Enterprise resource planni! ng, IS implementation, business process reengineering, project management. communications of AIS Volume 4, Article 2 SAP R/3 Implementation at Geneva Pharmaceuticals By A. Bhattacherjee 2 I. follow BACKGROUND Geneva Pharmaceuticals, Inc. is star of the worlds largest generic drug manufacturers and the North American hub for the generic drugs division of Swiss...If you necessitate to get a full essay, enunciate it on our website: OrderCustomPaper.com
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