1.What are the key issues in the external and competitive environment Essay

1.What are the key issues in the external and competitive environment affecting your organisation converse the opportunities and threats for your organisation - Essay Examplehe organization by applying relevant, correct strategic way possible action to determine the key issues in the external and competitive environment affecting Morrison Supermarket1 as an organization. By so doing, the paper aims also to discuss the sedulousness opportunities and threats.Strategic management aims for pass onment of corporate objectives. Strategic management theory could use the models called Porters five forces and SWOT to determine the external and competitive environment affecting Morrison Supermarket. Before proceeding further, therefore, we be in possession of to understand the meaning of the models.SWOT stands for strength, weaknesses, opportunities and threats. As to how the models relate to apiece other, Porters five forces will dissect the facts classifying the effects of the indust ry forces to the profitability2 of the industry. For example, the ease or worry of entry, which is part of the model, assumes that the presence of entry barriers is an opportunity since less competition will allow present players to have wider area for influencing prices. SWOT includes the companys strengths and weaknesses as opportunities and threats but we are only interested on the latter. The opportunities and threats that will be derived will be used to attain corporate objectives. As to how to attain objectives, industry opportunities must be taken advantage while industry threats must be avoided or overcome. The fetching of advantage will be in the nature of the strategies that need to be formulated and implemented to attain the desired objectives of Morrison Supermarket. Strategies must be prepared in relation to industry opportunity and threats as closely as companys strengths and weaknesses. However, since strengths and weaknesses are not made part of this analysis, it must made draw in that any strategy that may be may not fully consider the complete model. newfangled entrants will find few big players, which make them concentrated, making it difficult for